Martin has been working for 20 years as an art- and creative director in several international advertising agencies as a retail, brand and strategy expert for global brands.

In the dot.com era he worked as a distinguished engineer at framfab, at this time the world-leading internet provider.

As one of the leading Austrian experts in media, communication design and new media- and marketing strategies he further is advisor of some European start-up companies, testimonial of the “starteurope.at” platform, Ambassador of TEDx Panonnia and co-organized with Rupert Schaefer and Ola Ahlvarsson the successful SIME VIENNA Conference in 2011.