mySugr

Website: http://mysugr.com/

City/Country: Vienna / Austria

Description:

Roughly 350M people worldwide suffer from diabetes. About 40M are type-1 and need to replace their pancreases with gadgets and brainpower. The therapy has become data driven. What’s eaten, injected and done shows in the blood glucose. The metrics by which you live. Chronic diseases are grinds. You need to stay eternally vigilant, motivated and always keep optimizing. Or you risk blindness, amputations and premature death. That 1/4 of us suffer from clinical depression is not astounding. mySugr is developing a mobile health app which addresses this. We have realized that the prime factor for a successful diabetes therapy is behavioral change. This we achieve through some of the most potent behavioral agents out there: games, friends and data. Doing so, we also address the prime issues in pharma/medtech. The team of 6 experienced entrepreneurs with backgrounds in sales, tech and medical computer science is based in Austria. www.mysugr.com @mysugr